Maxwell Forrest

Japan UX Research Specialist

Currently UX Researcher at Toyota Woven City / Japan Country Manager at the Interaction Design Foundation

Maxwell Forrest Profile

I help global companies create experiences that resonate with Japanese users.

Originally from Australia, I have been living in Japan for the last 10 years and have worked in user experience at some of Japan’s top tech companies. With insight into the Japanese tech market and extensive experience conducting UX research in Japanese with local users, I can help you successfully launch your product in Japan.

About Me

Great UX shouldn't get lost in translation

Get expert help in testing, localizing and launching your product in Japan

Japan Map

UX Research

Gain insight into the needs and lifestyles of Japanese users.

Japan Map

Japanese User Recruiting

Recruit local Japanese users for your research study in Japan.

Japan Map

Japan Market Research

Discover your competitors and target users in Japan.

Speciality Services

User Interviews

Learn about your Japanese target users and test your hypotheses. I can recruit local users, conduct interviews in Japanese and provide English results.

Usability Testing

Test your localized product with Japanese users. I can facilitate online or in person usability testing in Japanese and provide English suggestions for product teams.

Concept Testing

Not sure if your product would be a fit for Japanese users? I can get you real insights through concept testing with local users.

User Recruiting

Need to find Japanese participants for your research study? With access to Japan's top research panels, I can help you find the right users for your study.

Your guide to launching in Japan

Fluent in English, Japanese and Korean, I can help you overcome the cultural and language barriers to successfully launch your product in Japan.

Experience at Japan's Top Tech Companies

NewsPicksLINE logoMercari LogoNHK LogoWonder League Logo

Case Studies

Japan UX Research and Localization Case Studies

Client Testimonials

"Maxwell is a passionate and experienced UX researcher. He is an explorer of new concepts and incorporates his previous experience into new projects. His patience makes it easy to discuss with him and solve problems. With Maxwell’s insight into Japanese users, and his own life experience in Japan, we were able to understand local users better."
Yvette Yi, Researcher at Tencent (China)
"Maxwell was incredibly efficient and easy to work with. There was some intense days of interviews that he took completely in his stride and his thorough analysis enabled us to really understand the impact of our product in Japan. We love that he was always upbeat and smiling and would be more than happy to work with him again."
Hollie, UI Designer at Ducky AS (Norway)
"Maxwell has a unique combination of technical, cultural and linguistic skills that make him the perfect partner for tech businesses localizing products between Japan and Western countries"
Katsutoshi Kitamura, CEO of Wonder League Gaming (Japan)


Webinar on building a UX research culture for Japanese companies. (Japanese)

Take the first step to launch in Japan

Contact me for a free consultation