Gain insight into the needs and lifestyles of Japanese users.
Japanese User Recruiting
Recruit local Japanese users for your research study in Japan.
Japan Market Research
Discover your competitors and target users in Japan.
Tailor your user experience to meet the needs of Japanese users
Learn about your Japanese target users and test your hypotheses. I can recruit local users, conduct interviews in Japanese and provide English results.
Test your localized product with Japanese users. I can facilitate online or in person usability testing in Japanese and provide English suggestions for product teams.
Not sure if your product would be a fit for Japanese users? I can get you real insights through concept testing with local users.
Need to align your teams about your Japan strategy? I ca conduct workshops to educate about local users and analyze research results.
After China and the US, Japan has the third highest app store revenue in the world, in addition to having one of the highest smartphone penetration rates. This makes the country a lucrative market for developers worldwide.
But entering the market isn’t easy. The Japanese app market looks quite different to those in Western countries, with home grown apps often more popular than their overseas equivalents. Before launching your product in Japan, it is essential that you see how your product fares compared to local competitors, and have your service tested by Japanese users to determine how much localization is required.
With experience working on some of Japan’s most successful home grown apps, LINE and Mercari, I can give you insight into how to tailor your product to Japanese audiences and succeed in the lucrative Japanese market.
Take the first step to launch your product in Japan
Book a free 30 minute consultation